A clean recap of the Todd & Kevin working session — two tracks, AOS Program and Dream World. Decisions locked, action items by owner, and the next moves before we meet again.
The bulk of the meeting: tightening the deliverable, the leadership-dashboard idea, the two-tier model (community + $35K program), naming, and price.
The original 16 operational areas were consolidated into 8 systems, with Leadership, Culture & Strategy ordered first in the delivery sequence (Kevin's call — start at the top, work into subcategories). A dedicated hiring column was added — the only net-new addition to the original set.
A general AOS community membership (working number ~$79/mo) sitting underneath the full $35,000 one-year program. The two tiers are settled as the shape of the offering.
The owner-facing leadership dashboard is the build — a high-level view of the company, not a full CRM/hub. Offered as an a la carte add-on to membership; included free for the year inside the $35K program. A simpler Google Sheets version will back it up for owners who prefer something lighter.
All three landed on the space / mission theme (mission control, launch pad) over the sports theme — it matches the aesthetic and differentiates from the "blueprint / construction" language every other trade program uses (Kevin's point). Final names to be chosen next session.
The $35,000 figure (up from an earlier $25K) holds. Target customer is the established $1M–$1.5M+ operator, though a $500K operator won't be turned away. Validated against competitors ($35K–$60K range in similar trades).
The written report / analysis was explicitly added to the deliverable package (alongside the guide's three parts — where they're going, the game plan, the playbook) — bringing the deliverable count to ~14 including the dashboard.
No additions to the core leadership team right now — Phil, Kevin & Todd. The build is "flowing" and all three agreed not to add a fourth voice at this stage.
Todd floated the question directly: is $35K too low? Kevin's read — it's double the TCS Inner Circle (~$18K) for more than double the value, and the in-house 2–3 day visit plus tailored deliverables "could be worth $35K on its own." Phil noted the number is now "almost a marketing number" — the value would hold at $50K. Worth keeping the ceiling in mind once the full package is visible.
The implementer / royalty model surfaced as a likely next horizon: retired or semi-retired operators (a Bryce or a Ray Phillips, less so Ryan) run their own clients on the AOS backbone, pay a royalty, keep most of the money — "$100K/year working 5 hours a week." Phil sees it as a step after the program has run ~a year and the process is proven enough to teach. Mission Control plugged in becomes the "Trojan horse."
Tighter and more cut-and-dry. Three questions: the product, the work (first jobs), and the machine. Plus protecting the idea.
Todd is formally in for Dream World (pending NDA). Phil: "We appreciate you, Todd — really excited to have you along."
For the colored-sealcoat product, the lean is SealMaster — Kevin's relationship is strongest there, with better inventory, service and global footprint vs. Neyra's regional reach. Neyra (via Tony / Jeff Caton contact) stays a backup. Goal: line up 2–3 legitimate companies that can handle the product.
Phil wants suppliers approached as a business opportunity / sales pitch — make the product highly desirable so suppliers "want to find a number that works" and throw their hat in the ring — rather than a casual green-light conversation.
Start with small jobs to prove the machine — small parking lots, a high-school lot, a car wash — using off-the-shelf product, no custom colors. Get reps as a team before scaling to a stadium/college proposal.
The 5-seat advisory board sits at 4 filled; no additional advisor identified, and that's fine for now.
The World Cup window that originally drove the timeline has passed — the new aspirational target is the Olympics in a couple years, with proof-of-work venues (Gillette / "Boston Stadium") as the eventual pitch stage. Original college-lot pricing was pegged at $1.5M–$2.3M; Phil will re-confirm those numbers.
Funding reality check: AOS currently holds only a couple thousand dollars — not a stack that absorbs five-figure investments without blinking. Worth weighing as the community subscription (opening in ~a month) starts to generate recurring operating money.